BALANCE BUDDIES
App Design
UX/UI Design
Brand Identity
Illustration
The Project
Balance Buddies is the newest and most innovative healthy eating app, designed to support iron-deficient users to track their habits, and “balance with their buddies.”
The app was created through a deep empathising process, working back and forth with user x to generate the best solutions for her energy drink addiction problem. By using the notion of “buddies”, user x is able to stay engaged and encouraged by her friends to eat and drink healthy!
MY PROCESS
Empathising and understanding User X's pain and gain points, behaviours, and goals for the app was a crucial first step.
Using User X's favourite animals, I sketched ideas for the "buddies." Each buddy has a special jumper with a specific iron-rich food.
Inspired by balancing rocks, I generated various logo ideas.
Empathising and understanding User X's pain and gain points, behaviours, and goals for the app was a crucial first step.