TO CREATE SHOW

The Project

Late-night talk show To Create was produced with the intention of highlighting society’s

misconceptions about creatives - the nature of their work, their motivations, and their vital role

in both professional and global contexts. To Create targets frustrated creatives who want their voice heard, and expertise appreciated. Curated visuals are simple, yet impactful. The use of bright colours and smiley face icons, encapsulate the brand’s creative essence, and

desire to have a positive impact on its audience of non-creatives.