The Project

​The goal and motivations for my capstone project were to develop and curate an album identity package for a hypothetical global girl group, so that I can apply for creative roles in the music industry. The target demographic for Reine is young Gen Z women aged between 12-30 years old, who predominantly live in Western or Asian countries. They have a burning interest in the K-pop and Korean culture, listening to the music, collecting the albums, and attending the concerts. Reine provided me with the opportunity to demonstrate that I can effectively coordinate photoshoots, develop artist and album identity package branding, and strategically market all assets.