SMILEY AIR

Smiley Air is a fictitious Aviation company created to criticise false, misleading, and deceptive

advertising in the Airline industry. The project brief required the development of a brand that

exacerbates a specific industry-related concept - to draw attention to any contradictions and

inequalities within the chosen sector. In an attempt to criticise how Australian airline companies market themselves as friendly, reliable, and “cheap”, the brand utilises bright colours,

rounded forms, and friendly imagery. However, juxtaposed with discriminatory language, Smiley Air reveals underlying issues of hostility and exclusivity.